What Should a Travel Website Design Include?
You may be curious about what makes a good travel website, whether you are redesigning your website or starting from scratch. What characteristics, styles, and requirements make a Travel website design for your agency unique? The sheer number of options may seem overwhelming to you, but we are here to assist.
Let’s start by talking about the essential components of a travel website.
What Information Should a Travel Website Have?
Functionality, aesthetics, and user experience are the three main focuses of travel website design. Hence, there are a variety of features that your travel website may benefit from, including from a design and functionality perspective. Naturally, a lot will depend on the kind of travel website you want to build, but we can generally talk about specific suggestions that are worthwhile to include.
They consist of the following:
It’s essential to provide clients with as many payment methods as possible if you want them to purchase from your travel company website shop. Considering that the majority of tourists have several credit cards, debit cards, or bank payment alternatives, offering them convenient payment choices enhances the likelihood that a visitor will become a paying client.
A Site with a Mobile-Responsive Design
Nowadays, more people use their mobile devices than PCs to browse the internet. Because of this, a travel blog or travel agency website needs to have a mobile-friendly web design. A mobile-responsive website employs code that allows the layout and information on the page to change to the size of the screen –regardless of the device being used –rather than constructing an altogether new website for mobile and tablet users.
Some Advantages of a Mobile-Responsive Design Include:
- Increased visibility on search engine results: Google’s mobile algorithm encourages websites with responsive design, increasing their prominence in search engine rankings.
- A better user experience: It is provided by pages that are optimized for mobile devices. These pages prioritize readability and feature a visual hierarchy and big touch targets.
- Higher conversion rates: Quicker page loads and improved user experiences result in lower bounce rates and higher conversion rates.
- Prepares you for the future – As mobile technology develops and 5g technology becomes widely accessible, mobile devices will probably make up a more significant proportion of internet users.
It’s essential to consider the elements that a vacation website may need when choosing your website builder, like as
- Analytics: You need a mechanism to monitor your website and shop’s effectiveness, development, and analytics.
- Tie-ins with videos: Just as with images, videos provide a potent approach to connect with your audience and portray the allure and excitement of a new location.
- Integrations of marketing tools: Linking your website to marketing tools like sign-up forms and social media platforms is essential if you want to expand your company.
- Blog: Few pages on a travel website are more crucial than the blog (from both a search engine visibility and customer conversion standpoint). It would help if you had a blog builder that offers a simple method for producing, managing, and organizing your travel blog entries. Use the blog’s tools to add tags, photos, videos, headers, and meta descriptions to the page after that in order to optimize it.
One other thing to remember with blogs: They must be well-written and captivating. It’s crucial to create material that stands out and then advertise your blog since hundreds of individuals may have previously written about a specific trip location.
Consumer evaluation may boost sales and build trust with your readers in the retail and tourism industries. Even if they come from a stranger, word-of-mouth referrals nowadays are far more effective than many promotion types.
There are review aggregator websites like TripAdvisor, a travel portal development that will host consumer reviews if you don’t. Also, for activities your advocate, it’s preferable to mention them.
Incorporating Social Media
Travelers and would-be travelers like exchanging stories, offering advice, and interacting with one another. The best location to spread your message and better develop your brand is on social media networks.
Images are powerful motivators, mainly when depicting exotic, breathtaking landscapes and ideal travel destinations. Your website should have large, stunning images of everything, including the meals, locations, and landscapes. Just be careful not to overdo it. It’s crucial that you carefully choose a small collection of powerful photographs.
Building a Travel website: Steps
While developing a travel website and choosing a suitable design, there are various crucial factors to take into account. Yet, there are a few forks in the route you will probably encounter, such as:
Choose the Kind of Travel Website You Wish to Run.
This step in the process is crucial since it will have an impact on everything from your site’s design and layout to the domain name itself. This essential initial option will determine all subsequent decisions.
But what do you foresee for your site? There are various categories to pick from to help in making a decision, including:
- Travel blogger – A travel blogger may have a shop on their website, but the blog’s layout and content are focused on sharing stories rather than making sales. This will give images, attractive design, and readability a lot of weight. This is covered in detail in our tutorial on how to start a travel blog. Under the umbrella of “travel blogger,” there are often multiple subcategories, such as:
- The guide: It is a travel professional who specializes in instructions, tips, and recommendations on regional cuisine, traditions, tourist attractions, restaurants, and experiences.
- The foodie – A lot of individuals approach travel via the prism of their favorite foods and beverages. This kind of blog pays particular attention to meals, wines, beers, and everything that goes along.
- The essayist/memoirist: This kind of travel blog focuses on travel in terms of the experience the author experienced while on their journey.
- Travel Booker – The platform’s retail and booking features come first, notwithstanding the possibility of blogs on the website. The purpose of blogs is to entice readers to take a vacation; ideally, that trip is booked on the blog’s homepage. Similar to bloggers, there are several categories of bookers, such as:
- The holiday planner: Suggest holiday packages or show the available possibilities, like:
- The deal finder: While the businesses you suggest pay you a little commission, this kind of booker helps their customers uncover incredible bargains, whether it’s a low-cost flight or an unexpected hotel flash sale.
- The tourist board: Several travel websites serve as virtual tourism boards that visitors may use to find details, suggestions, and directions on a particular destination. Join forces with other companies or let customers make purchases straight from your website.
Choose a Suitable Domain Name
The proper domain name is one of the most crucial elements of a travel website. The address visitors put into their web browser to access your website is called a domain name. You must carefully evaluate what you are going to pick since it will act as your site’s virtual calling card and will:
- Help you establish a reputation online
- Show consumers that you are reliable by doing so
- Safeguard your brand
- Make yourself more visible in search results
Linking an existing domain name to your Constant Contact website is simple. We provide domain administration, domain-based email, and domain privacy via a robust all-in-one platform.
So what characteristics define a mighty domain name?
- Even if you have the finest name in the world, it won’t help if someone else already has it if it’s accessible as a domain and a social media handle.
- It represents your brand – Readers should understand who and what you are from your name.
- Your name should give users a hint as to what sets you apart from other travel websites and describe what you do.
- The name should be one or two words long, at most, and should not include any numbers or symbols. It must be simple to read, spell, and speak out loud.
- Uses a relevant top-level domain (TLD): Although.com is the most popular TLD, there are a number of travel-related TLDs, such as:
Create a Travel Website Design – Conclusion.
It’s time to enter the building after you have chosen a domain name. Browse through the templates in your website builder to choose one you like, then get right in and have fun!