Different types of professional logos, which one is best for your brand?

Wordmark logos

These professional logos feature the name of the brand or company in a unique typeface. Wordmark logos are a type of logo that consists solely of the brand or company name written in a unique typeface. This type of logo is often used by established and well-known brands with strong brand recognition and does not need a symbol or icon to represent them. The typeface chosen for the wordmark should reflect the brand’s personality and message. A well-designed wordmark can become an easily recognizable brand representation and help establish a strong brand identity. Examples of wordmark logos include Coca-Cola, Google, and FedEx.

Lettermark logos

These logos are made up of the initials or abbreviations of the brand or company name. Lettermark logos, also known as monogram professional logos, consist of the brand or company’s initials or abbreviated name, usually in a stylized typeface. This type of logo is often used by companies or brands with long names that are difficult to fit into a small space or that want to create a more distinctive and memorable representation of their name. The letter mark logo should use a unique typeface that reflects the brand’s personality. The initials or abbreviated names should be chosen carefully to ensure that they are easily recognizable and memorable. Examples of letter mark logos include NASA, HBO, and IBM.

Pictorial logos

These logos use graphics or illustrations to represent the brand or company. Pictorial logos are a type of logo that uses an illustration or graphic to represent a brand or company. This type of logo often conveys a specific message or represents a brand’s characteristics. A well-designed pictorial logo can be easily recognizable and memorable, helping to establish a strong brand identity. The graphic or illustration used in a pictorial logo should be simple, distinctive, and timeless. It should also be scalable and recognizable in a variety of sizes and contexts. Examples of pictorial logos include Apple, Twitter, and Amazon.

Abstract logos

These logos use geometric shapes or symbols to represent the brand or company. These logos use a symbol or icon inside a badge or crest to represent the brand or company. Abstract logos are a type of logo that uses geometric shapes, symbols, or abstract forms to represent a brand or company. This type of logo is often used by brands that want to convey a feeling or emotion rather than a specific message or representation. The abstract form used in an abstract logo should be simple, distinctive, timeless and scalable, and recognizable in various sizes and contexts. A well-designed abstract logo can help establish a strong brand identity and convey a unique personality for the brand. Examples of abstract logos include Nike, Pepsi, and Mobil.

Emblems

Emblem logos are a type of logo that consists of a symbol or icon inside a badge or crest. This type of logo often has a classic and traditional feel and is often used by organizations, institutions, and governmental entities. The symbol or icon used in an emblem logo should be simple, distinctive, and timeless. The badge or crest used in the emblem should be designed to look like a seal or stamp of approval, conveying a sense of trust and reliability. A well-designed emblem logo can help establish a strong brand identity and convey a sense of tradition and authority. Examples of emblem logos include Harley-Davidson, Boy Scouts of America, and the NFL.

Combination marks

These logos combine word, a letter mark, pictorial, abstract, or emblem elements. Combination marks are a type of logo that combines two or more pieces. Such as a wordmark, letter mark, pictorial mark, abstract mark, or emblem. This type of logo can combine the strengths of different types of logos and create a more comprehensive representation of the brand or company. The elements used in a combination mark should be chosen carefully to ensure that they complement each other and work together to create a harmonious and recognizable logo. A well-designed combination mark can help establish a strong brand identity and convey multiple aspects of the brand or company in a single representation. Examples of combination marks include Adidas, Burger King, and FedEx.

Animated logos

These logos use motion and animation to bring the logo to life and add dimension to the brand or company representation. Animated logos are a type of logo that uses motion and animation to bring the logo to life. It adds dimension to the brand or company representation. This type of logo can convey a feeling or emotion and make the brand or company more memorable. Animated logos can be used in digital contexts, such as on websites and in video advertisements. And can help to create a dynamic and engaging brand experience. The animation used in an animated logo should be simple, distinctive, and timeless. It should also be scalable, and recognizable in various sizes and contexts. A well-designed animated logo can help establish a strong brand identity and convey a sense of energy and excitement. Examples of animated logos include Google, NBC, and Netflix.