Right now, brands are using memes to create content for the long haul. Memes are created and shared on social media for the express purpose of being funny or silly. Many people on social media will simply screenshot a meme instead of clicking on the link to read the post because it’s meme-style content that’s easy to consume.
Back in 2015 when brands first started experimenting with memes, they were trying to create a new way to create content. Brands used memes to create content that was meant to be shared and reposted. Few brands saw the potential of memes as a long-term marketing tool for driving traffic to their site.
However, as social media users became more immune to brands using the same types of memes to keep things fresh, brands started using memes to create brand-new content that was meant to be read. Brands started using memes by memescout to create blog posts, eBooks, and guides.
Brands use memes to stay relevant
Memes are a great way to stay fresh and relevant on social media without having to create new content. Using memes to boost engagement and create new fans is a great way to expand your social media following.
One of the biggest trends we saw this year was branded creating memes that were inspired by popular internet trends. These memes were inspired by popular internet trends like the “Hot Dog Challenge”, “TikTok Challenge”, and “Lil’ Yachty Challenge” and were very popular among social media users.
How Memes Work as Marketing Tools
You may be wondering, how do memes actually work as tools to create more brand awareness? Social media posts with memes are meant for quick consumption and are often screenshots by users as a template for the type of content they want to share. This method means that users don’t read the entire post or watch the video, but rather use the meme as inspiration for the type of content they want to share.
This method also means that brands have to constantly come up with new memes to stay relevant on social media. This is a challenge for many brands because many of them have brand-new business models and products. And, as we know, there are few things that are more off-putting than stale content.
The Future of Memes as Marketing Tools
As we look ahead, it’s important to remember that this is just the beginning of memes as marketing tools. Already we are seeing brands creating memes that tie into specific marketing topics, like the Google AdWords campaign of Taco Bell. This campaign uses memes associated with AdWords to create humour in the food industry.
What Brands Need to Know About Memes
The key things brands need to know about memes are as follows.
- Know your audience: Know the types of memes your audience loves, and create content that appeals to these types of memes. Users may love a brand, but they also want to be entertained. Make sure your content is as funny as it is informative.
- Create more than just memes: Memes are just one type of content you can use to build brand awareness. If you’re looking to expand your content marketing efforts, consider creating blog posts, guides, eBooks, and videos.
- Use visuals: If you only create memes and brand narratives, you’re missing the boat. Visuals are a very important part of content marketing, and they may be better suited for some of your content creation goals than text.
- Be consistent: Like any long-term marketing strategy, you need to be consistent with your meme creation efforts. People don’t like it when you change the way you present your brand image.
Conclusion
With the rise of social media, brands have seen the benefits of creating content for the long run. Now, with the help of memes, brands are able to stay fresh and relevant on social media without having to create new content.
Memes are a great way to boost engagement, create new fans, and expand your social media following. There are a few things you need to keep in mind when creating memes for your brand.
- Know your audience: Know the types of memes your audience loves, and create content that appeals to these types of memes. Users may love a brand, but they also want to be entertained. Make sure your content is as funny as it is informative.
- Create more than just memes: Memes are just one type of content you can use to build brand awareness. If you’re looking to expand your content marketing efforts, consider creating blog posts, guides, eBooks, and videos.
- Use visuals: If you only create memes and brand narratives, you’re missing the boat. Visuals are a very important part of content marketing, and they may be better suited for some of your content creation goals than text.
- Be consistent: Like any long-term marketing strategy, you need to be consistent with your meme creation efforts. People don’t like it when you change the way you present your brand image. Learn more>>>
