Is house cleaning industry on the rise in India?
House cleaning services are becoming increasingly popular in India. The industry has seen significant growth in the past decade and is expected to continue growing in the years to come. With more and more people choosing to live in apartments and smaller homes, the demand for house cleaning services is only going to increase.
In this article, we will explore the reasons behind the rise of the house cleaning industry in India and the factors contributing to its growth.
The Changing Lifestyle of Indian Households
One of the primary reasons for the growth of the house cleaning industry in India is the changing lifestyle of Indian households. As more and more women join the workforce and become financially independent, they have less time to devote to household chores. Additionally, with the rise of nuclear families, there are fewer people available to help with household chores.
Furthermore, as people become more health-conscious, they are also becoming more aware of the importance of maintaining a clean and hygienic home. With the increasing prevalence of allergies and respiratory illnesses, it is becoming more important than ever to keep homes clean and dust-free.
The Rise of Technology and E-commerce
Another factor contributing to the growth of the house cleaning industry in India is the rise of technology and e-commerce. With the advent of smartphones and the internet, it has become easier than ever to book house cleaning services online. Companies like UrbanClap, House joy, and Techsquadteam are just a few examples of companies that offer house cleaning services online.
These companies have made it easy for people to book a cleaner online, without having to go through the hassle of finding someone on their own. They also offer a range of services, from basic cleaning to deep cleaning, making it easy for customers to choose a service that meets their specific needs.
Additionally, e-commerce platforms like Amazon and Flipkart have also made it easy for people to purchase cleaning products online. This has made it easier for people to maintain a clean and hygienic home, without having to go out to the store to buy cleaning products.
The Growth of the Middle Class
The growth of the middle class in India has also contributed to the rise of the house cleaning industry. As people become more affluent, they are willing to spend money on services that they may not have been able to afford in the past. House cleaning services are no longer considered a luxury but have become a necessity for many families.
Additionally, with the rise of dual-income households, there is more disposable income available to spend on services like house cleaning. This has created a demand for high-quality house cleaning services, which companies are rushing to meet.
The Impact of COVID-19
The COVID-19 pandemic has had a significant impact on the house cleaning industry in India. With people spending more time at home than ever before, the demand for house cleaning services has increased. Additionally, with the rise of the work-from-home culture, people are more conscious of the cleanliness of their homes and the impact it can have on their health.
Furthermore, with the increased awareness of the importance of hygiene and cleanliness, people are opting for more frequent and thorough cleaning services. This has created a demand for specialized cleaning services, like sanitization and disinfection, which companies are rushing to provide.
The Impact of Demonetization
In 2016, the Indian government demonetized high-value currency notes, which had a significant impact on the house cleaning industry. Many cleaning staff were paid in cash, and the sudden removal of high-value notes left many of them without work. This led to a significant decline in the number of house cleaning services being offered.
However, as the economy recovered and the government implemented measures to support small businesses, the house cleaning industry began to recover. Additionally, the rise of e-commerce and online payment systems has made it easier for companies to pay their cleaning staff digitally
Rise in Working Professionals
One of the primary reasons for the growth of the house cleaning industry in India is the increase in the number of working professionals. According to the International Labour Organization (ILO), India had a labour force participation rate of 50.3% in 2020. As more and more people join the workforce, they have less time to spend on household chores, leading to an increased demand for house cleaning services.
The emergence of Nuclear Families
The rise of nuclear families in India is another reason for the growth of the house cleaning industry. With the trend of young couples moving away from their hometowns to pursue education and career opportunities, the traditional family support system is slowly fading away. As a result, people are becoming more dependent on professional cleaning services to keep their homes clean and tidy.
Increased Disposable Income
The disposable income of people in India has also increased in recent years, leading to a rise in demand for premium cleaning services. With the rise of the middle class, people are willing to spend more on home cleaning services to maintain a comfortable and hygienic living environment.