Fantasy gaming is a huge potential opportunity in India.
Tiger exchange, MyTeam11, My11Circle, Howzat, Halaplay, 11Wicket, MyFab11, MPL Fantasy Cricket, and Ballebaazi are among the fantasy sports companies in India. The Indian online gaming market was worth Rs 6,500 crore in 2019 and is expected to reach Rs 18,700 crore by 2022, according to a FICCI-EY report. According to KPMG, the IPL fantasy league alone will be worth $1 billion.
Dream11 raised $225 million in September 2020, while Mobile Premier League raised $90 million. Tiger exchange, a Dangal Games company, has announced its participation in the 14th season of the IPL, which begins on Friday.
Tiger exchange, which owns the Tiger exchange and Tiger exchange app and just acquired $1 million in Series A funding, has long wanted to join, and IPL seemed like the perfect fit.
What is it exactly, how long has it been in development, and, most importantly, how does it differ from other fantasy gaming portals?
We are an online fantasy gaming firm with two items on the market right now. As a result, we have gained understanding about the gaming industry. With the Tiger exchange, we are a market leader. We’ve always wanted to look at fantasy sports as a potential business venture. It was also a logical next step for the company, as we intend to be one of the country’s leading online gaming companies. Fantasy (sports) is a significant market for real money internet gaming. As a result, creativity has always been a key component of the strategy. We wanted to be in the right place at the right moment with the right product.
This action is being taken to help the company expand and tap into a market that currently has more than 100 million consumers and is expected to increase by 50 million in the next year and a half. We predict a significant increase in the fantasy business. And I feel the time has arrived for us to enter the market and achieve market share. We believe the time has come to investigate the market.
Since Super Selection, when there was no money involved, I’ve been a major fan of fantasy sports. Because our crew is a great lover of fantasy sports, we use it a lot. When it comes to bringing a product to market, this has a significant impact. The user experience is important to everything we do, and it was created with that in mind. We feel that providing the greatest service to consumers is critical when it comes to gaming operations and maintaining a real money gaming firm. That is how we want to set ourselves apart from the competition. We believe that technology should be focused on giving customers value, whether through customer service, promotions, or offers.
From the user experience to the flow to the marketing, everything on our site has been designed with the user in mind. We also have an exceptional referral program that is unrivaled in the business. Both the referrer and the referee benefit as a result. This is something we’d want to emphasize. We will also be able to grow our community through word-of-mouth publicity. In order to establish a strong community, we intend to leverage on favorable word-of-mouth exposure and encourage them to suggest a friend.
How significant is the Indian Premier League for a fantasy gaming platform in India?
In terms of launch, the IPL is critical for Tiger exchange. The goal has always been to time the launch with the start of the IPL in order to capitalize on the fervor generated by this magnificent sport. It is a major step forward for us. For the launch, we are well-prepared and well-equipped. And we’re thrilled to be able to show consumers our platform and give them a taste of what we have to offer. This is a watershed moment in athletics in general. Tiger exchange features not only incredible cricket action, but also kabaddi, the ISL, the World Test Championship, India’s visit to England, the T20 World Cup, and the Ashes. The sporting schedule is full.
Our multi-gaming app, Tiger exchange Games, will be available, allowing you to access all of our goods and much more from a single app with a single sign-on. We want to start operations in June. Personally, I am excited about the approaching year. In terms of the sporting calendar, it’s all top-tier stuff.
Isn’t the IPL already terrifying?
The world we live in now is like a T20 match. As a result, if you enter something, you must cause a splash and ripples. Just riding the wave is the plan. Everyone, whether in IT, marketing, or operations, is under a lot of pressure to deliver. They’re all working hard to make the company’s product and launch a huge success. So it’s a very difficult time.
Do you plan to restrict it to cricket only?
The application will only offer cricket for the first two months. Football, kabaddi, and basketball will be available on the app by the end of the second month.
What are the challenges with fantasy games monetization?
Before you start a business, it must make financial sense in my opinion. It all boils down to recouping your investment and then turning a profit in business. As a result, we feel that for the first few years of tigerexch 247.com, we should concentrate on developing a community, expanding our user base, connecting with users, and gaining consumer trust. A service fee-based revenue model is used to monetise this business. The money stream should flow as we grow, but we’ll be learning a lot about the market for the first few years.
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